How to Sell On Amazon In India: A Complete Step-By-Step Guide

How to Sell On Amazon In India

How to Sell On Amazon In India: A Complete Step-By-Step Guide

Are you looking for ways to sell your products online or access new customers? Selling through Amazon is an excellent option to drive more traffic to your business website and increase sales. There are over 200 million users of Amazon across the globe, with nearly 230 million users in India alone, making it the perfect platform for sellers who want to target the Indian market. In this article, we will explain how you can become an Amazon seller and list your products on their marketplace. If you’re ready to take the next step and begin selling on Amazon, continue reading!

What Is Amazon FBA?

FBA stands for “fulfillment by Amazon”. FBA is a service offered by Amazon that lets you send your products to Amazon warehouses so they can manage the inventory, shipping, and customer service related to your products. This means that when a customer purchases your product, it will be shipped directly from the Amazon warehouse to the customer. There are many benefits to using FBA, including access to Amazon’s massive customer base, ease of shipping and customs clearance, and increased sales. If you’re a first-time seller or you sell a product that doesn’t have a high demand, you may want to start with a FBM account. FBM or “fulfillment by merchant” means that you will be responsible for storing and shipping your products to your customers. Keep in mind that if you sell a product that does well and has a high demand, you will want to start with FBA so that you can scale up your business quickly and avoid any major issues with storage.

Why Should You Sell On Amazon?

There are many reasons to sell your products on Amazon. Amazon is the world’s largest marketplace, and it has millions of customers who visit the site daily. By selling your products on Amazon, you will have access to this massive audience and increase visibility and sales. Here are a few reasons why you should consider selling on Amazon: – Amazon has a global reach: With millions of users across the globe, Amazon FBA is an excellent platform to sell your products to new customers. – Amazon’s massive daily traffic: With millions of visitors per day, Amazon FBA is the perfect platform to get your products in front of new customers. – Amazon’s high conversion rate: Amazon’s users are extremely loyal, and many revisit the site to make additional purchases. – Amazon’s ease of use: Amazon is easy to use, and anyone can shop on the platform. – Amazon’s excellent customer service: If a customer has a negative experience with your product, Amazon’s customer service team will quickly help solve the problem. – Amazon’s low start-up costs: Selling on Amazon FBA is a great way to start an online business with low start-up costs. – Amazon’s scalable business model: As your business grows, you can easily add more products and sell on Amazon. – Amazon gives you access to a global eCommerce audience: Amazon attracts millions of customers from every country.

Step 1: Sign Up For An Amazon Seller Account

Before you begin selling on Amazon, you will need to create an Amazon seller account. If you plan on selling FBA and leveraging Amazon’s warehouse and logistics, begin the sign-up process here. If you are a FBM seller and will be storing your inventory at your own location, sign up here. If you’re a first-time seller, you will be asked to provide basic information, including your name, address, and contact information. You will also be asked to provide a bank account and routing number, which is required for your payment method. Amazon will also ask you to provide a business name, product types you will sell, and information about your business.

Step 2: Prepare Your Product Inventory

After you’ve created your Amazon seller account, you will want to start preparing your inventory. If you are selling FBA, you will need to list your products on Amazon’s Seller Central. You will then want to prepare your inventory and send it to Amazon’s warehouse. Here are a few things you will want to consider when preparing your inventory: – Make sure your products comply with Amazon’s listing policies: Amazon has strict policies when it comes to listing products. Make sure your products meet all of these policies before listing them on the platform. – Take high-quality product photos: Amazon has strict photo guidelines, so your photos must be high-quality. Make sure that your product is in focus and that the background is free of clutter. The best way to take high-quality photos is to hire a professional. – Understand your competition: Before you begin selling on Amazon, you will want to understand your competition. Take a look at their product descriptions, pricing, and photos. You can also take a look at the reviews your competitors are receiving and see what you can do to improve. – Start the Amazon Fulfillment process: When you are ready to list your products, you will need to start the Amazon fulfillment process. Amazon has detailed instructions on how to prepare your products for FBA.

Step 3: List Your Products

After you’ve prepared your inventory, it’s time to list your products on Amazon. If you are selling FBA, you will list your products on Seller Central. Here are a few things to keep in mind when listing your products: – Choose the correct category: Amazon has a category for every product on the planet, so you will want to make sure you choose the correct category for your products. – Include product details: Include details about your products, including the product name, features, materials, and product specifications. You can also provide details about who might use your product and how it can benefit them. You can also add a product description.

Step 4: Track Your Inventory And sales

After you’ve listed your products on Amazon, you will want to start tracking the inventory and sales. Here are a few things you will want to keep an eye on: – Track your inventory: Keep tabs on the inventory that is listed on Amazon. If you notice that your inventory is running low, you will want to prepare more inventory and send it to Amazon’s warehouse so that it can be listed on the platform. – Track your sales: Keep track of your sales and see which products are selling the best and which ones need improvement. Use this information to make necessary changes to your products. – Respond to customer feedback: Amazon makes it easy to respond to customer feedback, and you should do this as often as possible. You can respond to both positive and negative feedback and make changes to your products based on customer feedback. – Analyze your data: Amazon provides detailed data about your sales, including which products sold, who bought them, and what other products were viewed. Use this data to make important business decisions and ensure that your business is growing.


Selling on Amazon is a great way to grow your business and reach a wider audience. Before you begin selling on Amazon, you will need to create an Amazon seller account, prepare your inventory, and list your products. Once your products are listed, track your inventory and sales and respond to customer feedback to ensure that your business is growing.

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